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City landmark, the Made in Oregon sign sits on the roof of Venerable's White Stag Block.
Made in Oregon sign is a city landmark atop the White Stag Building

Construction/Renovation is underway

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Each building has unique character
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Bickel Block

Skidmore Block

White Stag/ Hirsch-Weiss Building

White Hat, White Knuckles

White Stag Block

70 NW Couch
Portland, OR

Project maintains buildings’ heritage
The White Stag Block rehabilitation project, located adjacent to Portland’s waterfront, will infuse new life into Portland's oldest neighborhood but also show respect for the buildings’ heritage through historic preservation. The three buildings undergoing renovation were purchased by White Stag Block, LLC, (managed by Venerable Group, Inc) in 2006 from the Bill Naito Company.  The Naito family acquired the property in 1972.  The buildings are on the National Historic Register as contributors to Portland’s Old Town Historic District.

The three buildings (the Bickel Block, the Skidmore Block and the White Stag/Hirsch-Weiss Building) will be converted into one building to form the new White Stag Block. The project totals 142,000 square feet and the University of Oregon is the anchor tenant moving its Portland programs to the building with a planned January, 2008 opening.

Restoration with modern upgrades
Art DeMuro is the president of Venerable Group and the project developer. Venerable, with Fletcher Farr Ayotte Architects, Bremik Construction and others will restore the block’s historic character and add modern upgrades. Major mechanical, electrical and seismic upgrades are needed.

The White Stag Block is a leading example of sustainable design and development.  Venerable is seeking the Leadership in Energy and Environmental Design (LEED) Gold certification. This represents a commitment to adhering to particular environmental performance standards for the design and construction of the project.  The certification is based on the project achieving quantifiable environmental standards according to the LEED rating system. Building tenants will be encouraged to adopt environmental standards for their tenant improvement projects.

In addition to modern construction and environmental sustainability, each building’s unique character will be restored. The interiors are blank slates but the historical flavor will be retained. High ceilings, exposed brick walls and paint-stripped wood columns and beams will highlight the bygone era. A light well at the block's center will be turned into a usable light court with a glass cover. The White Stag/Hirsch-Weiss Building has two original sawtooth light monitors that will be restored to provide abundant natural light and add to the fifth floor’s character. Even each building’s basement has useable space.

Venerable has demolished the block wall of the Bickel Block, which faces Naito Parkway, to reveal the original cast-iron columns and openings for the original large storefront doors. The 1950s era storefront on the White Stag/Hirsch-Weiss building will also be replaced with wood and aluminum-clad storefront systems that more accurately reflect the original design. The upper floors will remain largely as is, but there will be extensive window replacement on the Skidmore Block and window replacement on the White Stag Building.

This project will revitalize and bring great changes to the Old Town Chinatown District, said DeMuro. "Our experience is that with redevelopment in an underused and often abandoned neighborhood new activity and vitality flourish. I expect this to be no different," he said. "It's easy for us to project that by January 2008, students, staff and patrons will establish a new tone for the neighborhood that will start to overtake current perception of that area."


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Company Info

Address:
70 NW Couch, Suite 207
Portland, OR 97209
503-224-2446

Services
*Development
*Historic Preservation Consulting
*Leasing/Sales
*Property Management

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Portland buildings lost to demolition

Portland building preserved

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Last updated March 19, 2008